Press Release




For Immediate Release

Jan 4, 2000

CONTACT:
Alice Gannon-McKinley
Marketing Communications Manager
Ph: 425-487-0122 Ext: 207
Fax: 425-487-0467
Email: aliceg@softarch.com

Software Architects, Inc. announces new release of
Great Photo!™ for Apple® Macintosh
and takes digital photo processing and enhancement to new level.

Bothell WA,…Software Architects, Inc. is announcing the release of version 1.1 of its digital image enhancer Great Photo!, at this week’s MacWorld Expo in San Francisco (South Hall Booth #313).

Designed for Apple Macintosh systems including Mac OS 9, Great Photo! focuses on taking care of the most commonly used elements of photo processing and digital enhancement. Its user-friendly design and real time results-oriented features provide the Mac user in minutes all the benefits and much more of a one-hour photo service.

A perfect accessory for digital cameras, ink-jet printers and scanners, Great Photo! gives the Mac user a fast, easy and fun way to work with image access, color manipulation, cropping, enlarging, red eye reduction, and preparing images for web publishing or print.

SAI’s Great Photo! digital image enhancer has a winning combination of features that appeals to the professional photographer as well as the amateur hobbyist:

Advanced Color Manipulation Technology
SAI’s patent pending VistaMax™ color enhancement technology represents a breakthrough in how we compensate for digital image degradation. Cameras, printers, scanners are designed to capture just some of the millions of color compositions the human eye is capable of seeing. Conquering the complexity of this challenge and correcting image degradation as a result of images passing through multiple devices (cameras, printers, computers, scanners) lies at the very heart of the graphic arts industry. VistaMax allows the user to compensate for lost color values as hue, saturation, contrast and brightness are adjusted. Great Photo!’s VistaMax restores the user’s ability to make image enhancements as the user subjectively sees fit without the typical degradation experienced with conventional color correction products. The result is better pictures, fast and easy.

Intuitive, "Real-Time" Controls
Great Photo! is the fastest and easiest-to-use image enhancement tool in the marketplace. The Great Photo! image browser allows you to preview your images as clear, easy-to-see thumbnails without having to open the files. You can rename, categorize and organize photo images the way you want for rapid access and retrieval. A simple set of processing knobs allows you to adjust your images in real time, as easily as turning the knobs of a radio. Great Photo! also provides bookmarked versions of your changes so you can quickly compare your images with different effects.

Advanced Red Eye Reduction
Great Photo! corrects for both over exposure and for color imbalances in the eye due to flash reflections, traditionally known as red eye. Great Photo! automatically balances color and brightness in the eye and other unsightly effects caused by digital camera flash. Simply select the area affected and select "red eye reduction" and Great Photo! will automatically correct the image.

Accelerated Image Manipulation
Version 1.1 of Great Photo! integrates the latest Velocity Engine™ technology from Apple. This allows users to benefit from even faster real time image updates on G4 systems.

Ready for Web Publishing or Printing
Your photo images can be saved as a JPEG for web publishing, PICT format or TIFF for high-end printing. The "Autosize" feature automatically fits the image to the size of the printer paper or whatever size proportions you select. You can also crop and rotate the image to your preference.

The technology and features of Great Photo! is designed to deliver three things:
1) Fast and easy image access
2) Fast and easy image enhancement
3) Better looking pictures

System Requirements
Mac OS 7.5 or greater
68040 processor
16 MB RAM (32 MB recommended)
10 MB dedicated RAM (16 MB recommended)
Color Monitor

(Trial version is available from SAI’s web site www.softarch.com)

About SAI
Software Architects, Inc. develops and publishes system-level utility software and specialty applications for personal computers. Its line of Windows and Macintosh software includes file systems, disk management and acceleration, personal backup, image enhancement and pre-mastering applications.

Founded in 1987, the company has over twelve years of commercial experience licensing its technology to OEM manufacturers and systems integrators worldwide. As a member of the Optical Storage Technology Association (OSTA) as well as the DVD Forum since their inception, SAI plays a leading role in the evolution of the Universal Disk Format and DVD technology.

For more information contact us at:

US Headquarters
Software Architects, Inc
19102 North Creek Parkway, Suite 101
Bothell, WA 98011
USA
Phone: 425-487-0122
Fax: 425-487-0467
Email: sales@softarch.com
Web site: www.softarch.com

San Jose Offices
Phone/Fax: 408-266-0849
European Office

Software Architects, Inc
David Butcher
Sales Director for Western Europe
Feringastrasse 6
D-85774 Unterföhring
Germany

Phone: 49-89-99-216-279
Fax: 49-89-99-216-275

Email: davidb@softarch.com

Japan Office

Software Architects, Inc
Yoshihisa Suda
Japan Manager
3-20-13-302 Shibuya, Shibuya-ku
Tokyo, Japan
150-0002

Phone: 81-3-3406-1875
Fax: 81-3-3409-7095

Email: yoshihisas@softarch.com